May 27, 2025

Creativity Is a Process, Not a Fluke

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Posted by Sharmarke Hujale

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1 min read

Creative breakthroughs aren't accidental—they are the by product of an active and intentional process filled with trials and errors.

It takes effort, meaning spending decades of testing ideas, making mistakes, and sometimes wondering if this will lead anywhere at all. It's a commitment.

The play between chaos and structure contributes to the process. You create constrains, like goals and objectives that provides the framework, but within that frame, lies the space to explore.

When we notice brilliance, we assume that they have some secret knowledge and advantage. But in truth, it's the consistency of their practice that leads to moments of discovery.

Creative people are constantly noticing, observing, capturing, and making. Their output is shaped by their input. And with a volume of work, only a fraction will be shared with the public.

So, the commitment to a practice and persistence in seeing things through make creativity more of a process than a series of coincidences.


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