March 29, 2022

Design Seeks to Serve

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Posted by Sharmarke Hujale

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1 min read

Design seeks answers to problems in which a change can happen.

Design is also about serving other people's needs, not our own self-interest.

The American social scientist Herbert A. Simon said:

"To design is to devise courses of action aimed at changing existing situations into preferred ones."

As a designer, we always think about how can we make something better than it was before.

And the result of a design is not an accident. You have probably heard the phrase: "Live your life by design, not by default" which is about living your life mindfully and intentionally.

We are not always in control of what happens to us, but we can still choose to design with intent instead of leaving it to chance.

That's the mindset of a designer—whether it's designing an experience, product, service, interior, fashion, logo.

In reality, even if some of you are not a designer by profession, you still design intentional plans in which you aim to change your existing circumstances into a preferred one. And that you could be your home, the life of your children, your own goals for the future, etc.

Design aims at solving problems. It's not only limiting to aesthetics, although we love to see and experience beauty.

Design solves people's problems with purpose and with function and beauty.

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