I remember when I first started out in design, my early designs had no restraint. That was because of my relatively little experience at the time with clients who loved design with loads of information, leaving almost no space for the design to breathe. For the most part, I have been dealing with making logos—which I enjoy doing wholeheartedly. The renowned graphic designer Paul Rand once said: “A logo cannot survive unless it is designed with the utmost simplicity and restraint.” The German industrial designer Dieter Rams introduced the idea of the "Less, but better" approach by asking himself the question "Is my design, a good design". It formed the basis for his ten principles of "good design" according to him: It's easier to keep adding stuff, but the challenge lies in keeping what's enough—in other words, subtract the design down to the essentials. We live in a fast-paced world, a noisy world. There's an overload of information. So, it's our job as designers not to overwhelm people. It is our job to make design easy accessible, simple to scan and has the information that's needed.
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