If everyone watches, reads, and listens to the same things, we all end up thinking the same way. But where's the fun in that? Instead of chasing after the latest popular book, try exploring the ones that aren't as popular—maybe even forgotten. Look into older books. Don't just read what your friends or favorite creators recommend—choose something because it sounds interesting to you. Pick titles or read back covers that catch your eye. Also, explore topics unrelated to your own. Interesting insights happen from looking where most people aren't paying attention. That's a golden opportunity to stand out. Seeking less common knowledge leads to less common thinking—and that leads to less common output.
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