Win Without Pitching Manifesto Poster Series

The posters are inspired by the book Win Without Pitching Manifesto, written by Blair Enns.

What I wanted was to combine my love for geometric shapes with one gold nugget from each of the 12 chapters (proclamations) from the book.

The Letter Exploration

A fun experiment project that started when COVID-19 first struck, and we all had to stay at home. So why not get the most of it, right?


With the belief that the coffee experience is a matter of quality decisions, KaffeBrænderiet is a micro roastery business based in Gentofte, Copenhagen. For them, it’s about offering freshly roasted and carefully selected coffee that makes a difference in the tasting experience.

Photo by KaffeBrænderiet on Facebook
Photo by KaffeBrænderiet on Facebook

During the initial discovery phase, in collaboration with the talented designer Dorina Békefi, we identified what makes KaffeBrænderiet unique—Always fresh, hand-roasted in Gentofte. We wanted to create an identity that reflects that unique selling proposition.

We designed a brandmark inspired by the sun element found in the Gentofte crest. The intention was to create a brandmark that in a simple but distinctive way can identify KaffeBrænderiet and be a strong ambassador for the company’s face to the outside world for many years.

To emphasize the freshness of the coffee we decided to create a graphical element out of the roast date. We created a unique date picker for the coffee packaging where the roast master marks the date and the roast type by hand. This creates the craftsmen's signature which highlights the handmade aspect of the product.

Photo by KaffeBrænderiet on Facebook
Photo by KaffeBrænderiet on Facebook

Please Don't Let Me Die

Steno Museum is a Danish Cultural History Museum located in the University Park in Aarhus. It contains various of exhibitions, including a new one on medical history with four different rooms that are recreation from years ago.

The problem

The problem the museum was facing was that the exhibitions were static and dull with little or no interaction with visitors. Through our research we found out that many of these visitors were high-schoolers, but most of them were "forced" visitors. Our problem statement sounded like:

"How can we make the exhibition more immersive and engaging using interactive technologies?"

The concept

We came up with an idea for an app that is both entertaining, educational and gives a meaningful experience for both kids and adults. The interactive learning app is an extension of and adds an extra layer to the exhibition itself.

Target audience

We used the existing data from the museum, and also interviewed the people there. We narrowed it down to two segments which we created a persona for.

The first being high-schoolers on a school trip, and the second being parents who loves to explore at a museum, but also takes the children with them.


In the moodboard phase we drew some inspiration for the concept—we especially took inspiration from the very popular mobile game "Fun Ways to Die"

Aarhus Academy

This is a UX case study that I did during my studies in collaboration with the school. The aim for the project was to solve a real user experience problem for an external client and to create a digital solution that creates trust and drive users to reuse the product.

Goals for the project

  • Implement the UX Honeycomb model to make the website more usable for the target audience so it creates a desire to reuse it.
  • To make it easier for the user to find relevant content with less effort and frustration.
  • Make Aarhus Academy’s values more visible for their target audience on the new website redesign.

Main Challenges

Before diving deep with the project, I conducted three usability tests of their current website – and from the tests I gathered some useful insights that helped me to define the main challenges.

User Personas

The personas are a representative of users with a story, needs, motivations and frustrations etc. They are also a representation of the characterizing traits of each user.

Information Architecture

The first step to create a better user experience for the target audience was to rebuild Aarhus Academy’s IA.

I did that by using my persona’s needs and frustrations and Aarhus Academy’s business goals as well as looking at the current IA and other schools’ website for inspiration.

The final IA was developed by the help of card sorting tests on
Optimal Workshop.

UX Solutions

A few solutions have been made to make it easier to navigate on the new re-designed website and find information with less effort.

01. Submenu on the sidebar

It was decided to place the submenu on subpages on the left side. The previous one blended too much with the background and was centered. The arrows were placed to indicate that there’s more content for the user.


02. Mega menu

One of the solutions was to create a mega menu with headlines since a drop-down menu was insufficient based on my tests.


03. New visual expression

Give the design a new visual expression with a more welcoming/inviting and less conservative tone of voice in the copy within the boundaries of their current identity.


Final Visual Design

The final design includes all the different solutions of UX that were chosen to be applied during the design phase of the project while maintaining consistency within the boundaries of the school’s general design.

You can read the report for the whole project by clicking here It consists of 104 pages with problem statement, process and conclusion.


It was almost time for the worldwide event that everybody has been waiting for – the FIFA World Cup 2018. For the occasion, the Brazilian designer Lucas Fields together with Logo Inspirations held a World Cup Challenge on Instagram.

The Rebranded Logo

The challenge was to rebrand the logo of your national football team, show the process through a video or images and upload it to Instagram. For this occasion, I chose to go with the Denmark National Football Team and rebrand their current logo. 

The current logo was designed by Thorvald Bindesböll in 1889 and hasn’t gone through any major rebrand phase. I took from the previous logo what worked well and gave it a more modern look but kept some of its recognizable traits.  

Sketching process

Everything has its beginning, and it was also the case with this logo. Not a pretty sight, but an essential part of the logo design process.

The Denmark National Football Team’s brand colors reflect the Danish flag. The keywords for the colors are—dynamic and passion.

The final logo design that I made was able to be among the favorites and displayed on Logo Inspirations website


A redesign of the famous independent space agency of the United States Federal Government NASA. The core concept was to combine the thick and thin form of The Meatball. Remove its serif and kept the roundness from The Worm.

You can read the full process breakdown on the redesign of NASA by clicking here. All images are from NASA themselves.

Mentor Team

Mentor Team is a company that offers mentoring to the municipalities of Midtjylland in all the Employment Act's target group with the aim of promoting that people can obtain or maintain activities, offers, regular education or regular employment.

The Approach

We researched the mentoring and guidance of the target group of other companies – we concluded through our analysis that the company’s name should be easy to remember and appealing. That’s why it became Mentor Team.

The core of the mentor work is dealing with people – therefore the concept of the letter 'M' was shaped into a heart.

Dear A'dore

Dear A’dore is a startup business in the beauty industry that provides 100% natural products without any chemicals in gift baskets for special events such as weddings and births. Their beauty products range from perfume oil, musk to cream.

For them, it’s not just about the product but also about the experience of receiving a gift from someone you love very much.

The Challenge

The most challenging part of the project was to come up with a name that fits the company’s goals and their target audience as well as come up with an identity system that is functional and versatile through multiple media.

The Outcome

Through a brainstorming round, the name Dear A’dore stood out the most. It came through combining different keywords and alter them a bit. The name was both catchy and suited perfectly with the brand’s personality as it is about cherishing and treasuring the one who receives the gift.

Brand Key Words

Words like community, compassion, warmth and love were the key insights we gathered in order to craft the brand that would fit their personality.


A simple message when you receive a gift from Dear A'dore - rejoice. The feeling of receiving gifts on special occasions from people who love is a special experience.


At its core

ScandiPost is a parcel/freight delivery startup company based in Denmark. They value sustainable solutions for companies that want to offer sustainable solutions to their customers.

The mission

Customers expect same-day delivery, and companies lose revenue if this is not offered. Especially now that Amazon is entering the Danish market. The mission was to position the startup company correctly from the start and create a brand that expresses confidence and stability in its nature and is environmentally friendly in its approach.

The outcome

We helped ScandiPost create a positioning statement and designed their visual identity from the ground up by capturing the company’s excitement and value in a new logo and brand guidelines.

Scope of project

Logo and ID

The strategy

We were able to pick out and refine key aspects of the brand through various exercises in our discovery session. In collaboration with the owner of ScandiPost, we created a strategy for the brand’s presence in the market.

During a one-day facilitated session, we found out who their desired target audience is, as well as their challenges, goals and what possible solutions the company can offer them. Through the process, we brainstormed and prioritized the goals of the business and the needs of the target audience. This became the cornerstone for the project ahead.

Define the brand

By defining the brand we create an objective guide as a channel for the company’s future decisions. It is to ensure whether the decision being made can make or break the brand.

Desired target audience

In our discovery workshop, we were able to identify who their desired target audience is by creating user profiles to gain empathy and a clear overview of their needs, demographics, background story, needs, and how to accommodate them.

Naming process

It is always a challenge to come up with a good name for a company that is easy to write, pronounce and remember - but most importantly is accessible and unregistered. Another criterion for finding a good name was that it has to be relevant and appropriate for the desired audience.

Visual design direction

We got a clear picture of who their customers are, their needs, and how we can accommodate them. This was extremely important for the work process and planning. For that, we created 3 stylescapes that show the direction of how the brand could look and feel visually.

A stylescape is a collection of “found” images from the internet such as typography, photography, colors, patterns, existing identity systems, which are combined together to help build a visual direction for a brand’s desired future.

The logo design process

After a very intense process of research and sketching, we came up with a logo design we were delighted with. It was important for us to create a logo that is simple, distinct from the competitors, and versatile in large as well as small context.