Rebranding The Danish Dynamite With Passion


It was almost time for the worldwide event that everybody has been waiting for – the FIFA World Cup 2018. For the occasion, the Brazilian designer Lucas Fields together with Logo Inspirations held a World Cup Challenge on Instagram.

The Rebranded Logo

The challenge was to rebrand the logo of your national football team, show the process through a video or images and upload it to Instagram. For this occasion, I chose to go with the Denmark National Football Team and rebrand their current logo. 

The current logo was designed by Thorvald Bindesböll in 1889 and hasn’t gone through any major rebrand phase. I took from the previous logo what worked well and gave it a more modern look but kept some of its recognizable traits.  

Sketching process

Everything has its beginning, and it was also the case with this logo. Not a pretty sight, but an essential part of the logo design process.

The Denmark National Football Team’s brand colors reflect the Danish flag. The keywords for the colors are—dynamic and passion.

The final logo design that I made was able to be among the favorites and displayed on Logo Inspirations website

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