With the belief that the coffee experience is a matter of quality decisions, KaffeBrænderiet is a micro roastery business based in Gentofte, Copenhagen. For them, it’s about offering freshly roasted and carefully selected coffee that makes a difference in the tasting experience.
During the initial discovery phase, in collaboration with the talented designer Dorina Békefi, we identified what makes KaffeBrænderiet unique—Always fresh, hand-roasted in Gentofte. We wanted to create an identity that reflects that unique selling proposition.
We designed a brandmark inspired by the sun element found in the Gentofte crest. The intention was to create a brandmark that in a simple but distinctive way can identify KaffeBrænderiet and be a strong ambassador for the company’s face to the outside world for many years.
To emphasize the freshness of the coffee we decided to create a graphical element out of the roast date. We created a unique date picker for the coffee packaging where the roast master marks the date and the roast type by hand. This creates the craftsmen's signature which highlights the handmade aspect of the product.
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