'Typography Don't Matter'

At least some of them *cough... Comic Sans... *cough ... Papyrus*

On a more serious note now that I have your attention. Typography does matter, if you want to find your way home or if you want to save time. See it for yourself next time when you are out and shopping for new products.

Typography, especially good usage of it, makes it easier for us to scan quickly and get the information that we need in order to move on.

“Type is a dance and the designer is the choreographer, sort of.”, said type designer Richard Lipton. The way a typeface is spaced out and, proportioned—gives a certain rhythm to a block of text.

A typeface isn't all about just aesthetics, but they need to function as said by James Felici: "The beauty of type lies in its utility; prettiness without readability serves neither author nor reader."

So we can't deny the fact that typography does matter. Not only in the context of being a designer, but also as a regular human being.

In essence typography in combination with design acts as a path for people to get them from point A to point B. And the more effortless it becomes, the better the experience is.