Why A Clear Direction Matters In Business

Imagine that you are driving in your car, and there's no sign that tells you where you are, or how long it would take you to get to your destination?

Or even worse, there are no white lane markings. You would completely lose your sense of direction.

You can keep driving, and hoping that you are on the right course. But you won't find it worthwhile, and it will affect you.

When we have signs and white lane markings, we are clear on where we are, and where we are going. It's less frustrating than without them.

You might be tired when you get to your destination, but at least you're happy that you made it. We hate feeling lost.

The same thing applies to a business. The cycle of getting clients, and customers, getting projects, meeting deadlines, reviewing and optimizing processes, brainstorming, and creating products. The list goes on.

But the question is: to what end?

When we keep doing those things day in and day out and we have no idea of what we are actually trying to build. We feel lost in our work. And it loses meaning over time.

What we might be missing is a clear vision.

A clear vision provides that sense of direction that we need in the context of business.

Just like we need signs and markings to provide direction for us while we drive. A vision gives us direction and meaning in our day-to-day work.

"Even when it is not fully attained, we become better by striving for a higher goal", says Viktor Frankl.