August 31, 2026

Know Your Box

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Posted by Sharmarke Hujale

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1 min read

More often than not, the common phrase “thinking outside the box” is used to encourage people during brainstorming sessions to come up with ideas that are new and unconventional.

But I rarely find it to be useful when trying to solve a problem.

It’s difficult to come up with ideas when you’re not aware of what “box” you’re dealing with. It’s not a practical approach to try finding something that’s completely original from the start.

You wouldn’t dive into the water without dipping your toes to get a feel for the temperature.

Likewise, in the creative process, it’s important to understand the context.

Awareness of existing knowledge and insights will give you a better foundation to start exploring more unconventional ideas.

The brain needs to be warmed up so it doesn’t get stuck.


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