The context in which products and services are being made is crucial. Without the context, things start to go fuzzy in the long term.

A sense of direction provides clarity, understanding, alignment and meaning.

A good vision statement depicts an ideal that you imagine of what the world could look like.

Values are truly effective when they are articulated as verbs to give a clear idea of how to act.

Designers invent solutions for things and are not limited to only solve on aesthetics.

There's a connection between the choices we make and the satisfaction we get from it.