Tag: Branding

April 1, 2024
Forget Personal Branding, Focus on Usefulness

Personal branding has become a buzzword with many creators striving to “build” their online brand today. But I’ve started questioning where this obsession with personal branding comes from. To understand a phenomenon, you’ve to tackle it at its root.

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August 3, 2022
One of the Most Dreaded Questions to be Asked: What Do You Do?

Articulating what you do to others clearly and with confidence requires practice.

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April 12, 2022
Brand Authenticity

Today's customers want meaning, more than features and benefits. They are seeking a sense of belonging.

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January 20, 2022
The Brand Building Honeycomb

Seven building blocks for the most essential facets of a brand.

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December 22, 2021
Personal Brand = Your Reputation

Building our personal brand gives us the opportunity to share our stories with our own voice.

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September 22, 2021
A logo Is Not Love At First Sight

When we view logos as part of a long-term strategy, will we experience the power of a great logo.

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September 13, 2021
Brand Inspiration: Apple

I'm sharing a series of brands that I find inspiring. Today's brand is about the multinational technology company Apple Inc.

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August 29, 2021
Good Design Is About Restraints

With an overload of information, it's the designer's job to make it accessible, simple to scan, and provide the necessary information.

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August 2, 2021
Brand Inspiration: Nike

I'm sharing a series of brands that I find inspiring. Today's brand is about the multinational corporation company Nike.

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